The two companies first established a partnership in 2007, allowing iPod users to figure out what was playing in Starbucks stores. It's unclear whether Starbucks will continue its music partnership with Apple's iTunes. Spotify users will also be able to gain rewards points for the Starbucks app and will be able to listen to the in-store playlists within the Spotify apps. Those playlists will then be available to stream within the Starbucks app. The coffee company's 150,000 U.S.-based employees will receive a free Spotify Premium subscription and will be able to use Spotify to influence in-store playlists. Given the evolution of the music industry and the proliferation of streaming technology, it was natural that we would partner with Spotify in offering our customers a new way to engage with their favorite music,” added Kevin Johnson, president and coo of Starbucks.
“We plan on building one of the most robust digital ecosystems of any retailer in the world.
Starbucks members will have access to in-store music within the Starbucks app powered by Spotify, and Spotify users will have opportunities to gain Starbucks rewards points. Longtime iTunes partner Starbucks today announced a brand new music partnership with music streaming service Spotify.
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